It’s important for entrepreneurs to create their USP, (unique special proposition) and during the 30 Day Blog Challenge Natalie recommends developing your USP by finding your why, exploring why you do what you do not just stating the things you do.
However, throughout this process I have been obsessed with finding my who:
- Who were my audience?
- Who was I going to sell to?
- Who were my target market of ideal clients?
- What products or services would my ideal clients pay for?